There are many details that should be considered: The vertical line dividing the letters indicates strength. In the above brand design, the “DK” is designed in a circular fashion, which would indicate that the business is soft, warm, and community-based. The shape of your imagery discloses information about your business personality. Your branding will be much more impactful to your target audience with the right color. There is a psychology behind the color that you select. The fonts used are Engle, Aqora, Whikey, Beach Sunshine, Royal Bean, and Little Star Story. As the font changes, so do the vibe and personality of the business. The example below is a logo used for a personal brand. Taking the same logo and changing the font type will change the entire look and feel of a design. The six primary types of brand fonts are serif, sans serif, slab serif, script, decorative, and handwritten. This includes commercial licenses and is ideal for use in your brand projects and designs. Plus, you can get unlimited access to Creative Fabrica’s entire font library of over 100,000 fonts with their All Access Subscription. You can find several types of fontssuitable for several brand languages on Creative Fabrica! There are several thematic and unique fonts here, that can be used for every type of creative project. Each has the potential to elicit a personality about your company from your audience. Several factors are involved in selecting the right brand font, including the type of font, colors, shapes, and other elements. The first step is a selection of the font.
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This guide to brand fonts will help you learn how to curate a font that fits your brand and your logo, as well as provide some helpful tips for beginners.įinding the right font(s) for branding your business can be a complex process. Most brand fonts are included in their logo, website, packaging, and marketing materials. It is the typeface that is carefully selected to visually represent your company in printed and digital formats. It can include symbols, numbers, or alphabetic characters. The brand fonts you select to represent your brand influence how your audience engages with your business.įonts are printable characters that have a specific point size, width, color, and style. Whether you are starting a new business, setting yourself apart in an industry, or connecting with your audience, how you convey your brand is key. Communication is essential in everything that we do.
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